Research & Resources

2012 Talk. They Hear You Campaign Annual Report

In 2004, the U.S. Department of Health and Human Services (HHS) Secretary directed SAMHSA to convene the newly established Interagency Coordinating Committee on the Prevention of Underage Drinking (ICCPUD) and serve as the lead agency. ICCPUD was formalized in 2006 with Congress’ passage of the Sober Truth on Preventing Underage Drinking (STOP) Act. Created to coordinate all federal agency activities related to the problem of underage drinking, ICCPUD’s vision is to provide national leadership in both federal policy and programming to support state and community activities that prevent and reduce underage drinking. ICCPUD’s mission is to: (1) Facilitate collaboration among the federal ICCPUD member agencies, state and local governments, private and public national organizations, and agencies with responsibility for the health, safety, and well-being of America’s children and youth, and (2) provide resources and information on underage drinking prevention, intervention, treatment, enforcement, and research.

Talk. They Hear You.® is a trademarked campaign that aims to:

  1. Increase parents’ and caregivers’ awareness of the prevalence and risk of underage drinking and other substance use;
  2. Equip parents and caregivers with the knowledge, skills, and confidence to prevent underage drinking and other substance use; and
  3. Increase parents’ and caregivers’ actions to prevent underage drinking and other substance use.
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