Research & Resources

Researchers in India sought to understand “Alcopops,” a term used to describe different types of flavored alcoholic beverages. Since their introduction in the 1990s, Alcopops have been a problem for the underage drinking prevention community. Their sweet taste, appealing colors, and youth-aimed marketing makes them attractive for those beginning to drink, especially for teenage girls. In this paper, researchers summarize available information about Alcopops, including evidence and regulations from the European Union and Australia. This study, “Alcopops: a global perspective on the new category of alcoholic beverage,” was published in Drugs and Alcohol Today.