Research & Resources

Likelihood of Posting Alcohol-Related Content on Social Networking Sites – Measurement Development and Initial Validation

This study examined the likelihood of adolescents and young adults posting key types of Alcohol-Related Content (ARC) and examined their associations with social networking site (SNS) use patterns and actual alcohol-related behavior. The 306 study participants—all 15- to 20-year-olds—completed a series of self-report measures. Participants’ likelihood of posting content specifically related to their own alcohol use or their friends’ alcohol use was significantly associated with heightened Snapchat use, typical drinks per week, peak drinking, and negative drinking consequences. Researchers surmised that beneficial interventions might consider sending targeted prevention messages to individuals who share types of ARC that are associated with problematic alcohol behaviors.

This paper, “Likelihood of posting alcohol-related content on social networking sites – measurement development and initial validation,” was funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and published in the journal Substance use & misuse.

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