Research & Resources

Exposure to alcohol advertising, which is regulated by the alcohol industry, is associated with underage drinking, which contributes to adolescent morbidity and mortality. Researchers sought to evaluate the impact of published reports monitoring alcohol advertisers’ compliance with industry guidelines, changes in youth and adult exposure to alcohol advertisements on cable television from 2016–2019, and changes in youth exposure to types of non-compliant advertising highlighted in monitoring reports over the same period. Researchers found that the publication of alcohol advertising monitoring reports appears to have been associated with a 27.0 percent decline in U.S. youth exposure to alcohol advertising on cable television and a 77.3 percent decline in U.S. youth exposure to non-compliant alcohol advertising.

This paper, “Evaluation of monitoring youth exposure to alcohol advertising on cable television, United States 2016–19,” was funded by the Centers for Disease Control and Prevention and published in the journal Addiction.