jump to navigation
Print    E-Mail   RSS   Widgets      Share External link. Please review our Disclaimer 


American Indian Youth Find Alcohol at Off-Reservation Outlets

Underage rural American Indian youth may purchase alcohol from stores in their communities that illegally sell alcohol to minors. Interviews with 70 youth from nine Southern California tribes also found that underage youth get alcohol through social sources.

The study, “Off-Premise Alcohol Outlets On and Around Tribal Land: Risks for Rural California Indian Youth,” is published in the Journal of Ethnicity and Substance Abuse. It received grant funding from the National Institutes of Health. 

Back To Top

Televised Alcohol Advertising Is Reaching Youth and Influencing Use

A new study explores the effect of television alcohol advertising on underage youth. Through surveys with more than 2,500 youth ages 15–23, the researchers found that underage youth were only slightly less likely than youth of legal drinking age to have seen alcohol advertising on television. Underage youth who had seen and liked alcohol advertisements on television were more likely to start drinking after seeing the ads. Receptivity to alcohol advertising can predict the onset of underage drinking, binge drinking, and hazardous drinking. The amount of youth exposure to alcohol advertising suggests that marketing self-regulation has been ineffective in keeping television alcohol advertising from reaching large numbers of underage persons and affecting their drinking patterns.

The study, “Cued Recall of Alcohol Advertising on Television and Underage Drinking Behavior,” is published in the March 2015 issue of JAMA Pediatrics. The National Institutes of Health funded this study. 

Back To Top

Sexual Risk-Taking by Adolescent Women Predicts Later Alcohol Use

A new study of 1,867 urban youth found that sexual risk-taking behavior among adolescent women led to drinking later in young adulthood. The longitudinal study also found that for black adolescents, sexual risk-taking behavior led to alcohol use in young adulthood.

The study, Bidirectional Associations Between Alcohol Use and Sexual Risk-Taking Behavior From Adolescence Into Young Adulthood” is published in the May 2015 issue of the Journal of Sexual Behavior. The National Institute on Alcohol Abuse and Alcoholism funded the study.

Back To Top

Reasons for Selecting Alcohol Brands Differ Among Groups

An online survey of more than 1,000 13- to 20-year-olds explored the reasons why underage drinkers choose specific alcohol brands. The study, “Selection of Branded Alcoholic Beverages by Underage Drinkers,” found that youth fell into different categories:

·         Brand ambassadors, who chose an alcohol brand because they identified with it;

·         Tasters, who chose a brand because they expected it to taste good;