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Working With The News Media: Writing a Compelling Pitch

Like a media advisory, a pitch should also answer a reporter’s basic questions related to the five Ws–who, what, when, where, and why–of your Communities Talk event. Unlike a media advisory, a pitch is a request you are making to a specific reporter. Before you send your pitch, make sure to do a little research on the reporter you are contacting to determine if they would be interested in covering events like Communities Talk.


  • Start your pitch with a creative and compelling subject line that will make your email stand out from others. This should mimic the headline of a news story.
  • Focus on why the media contact should care; address why this issue should be tackled now and why it’s important to the community.
  • Include a brief description of your Communities Talk event and key facts underlining its importance to your community.
  • Offer an expert spokesperson or influential community member/partner for interviews.

Pitch E-Mail Template (DOCX | 137KB)