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Working With The News Media: Writing a Media Advisory

A media advisory answers a reporter's basic questions related to the five Ws–who, what, when, where, and why–of your Communities Talk event to help with your meeting promotion and marketing. A media advisory is distributed before the event to serve as an invitation specifically for news reporters to attend and cover your event.


  • Keep it short–very briefly highlight the reasons why your event is newsworthy using the five Ws.
  • Include information about any visuals that will make your event more appealing to a television reporter or news photographer.
  • Distribute the advisory to broadcast, print, and web-based media contacts approximately two weeks before your event.
  • After you send your media advisory, follow up with a phone call to confirm if the reporter will be able to attend.
  • Follow up on your advisory with a press release that supplies more details about the event approximately two days before your Communities Talk event.

Use the Media Advisory Template (DOCX | 139KB) as a starting point to customize an advisory for your Communities Talk event.