Working With The News Media: Writing a Media Advisory
A media advisory answers a reporter's basic questions related to the five Ws–who, what, when, where, and why–of your Communities Talk event to help with your meeting promotion and marketing. A media advisory is distributed before the event to serve as an invitation specifically for news reporters to attend and cover your event.
- Keep it short–very briefly highlight the reasons why your event is newsworthy using the five Ws.
- Include information about any visuals that will make your event more appealing to a television reporter or news photographer.
- Distribute the advisory to broadcast, print, and web-based media contacts approximately two weeks before your event.
- After you send your media advisory, follow up with a phone call to confirm if the reporter will be able to attend.
- Follow up on your advisory with a press release that supplies more details about the event approximately two days before your Communities Talk event.
Use the Media Advisory Template (DOCX | 139KB) as a starting point to customize an advisory for your Communities Talk event.