Using Social Media: Blogs
Use blog posts to add your own perspective to Communities Talk events and news. Blog posts can be written and posted as frequently as you wish, but they should be maintained regularly so they don't become stale. After you write a post, remember to tag it with keywords or topics so readers can find posts that are important to them.
Blogging to Promote Your Communities Talk Event
You can use blog posts to promote your Communities Talk event in two ways. First, if your organization has its own blog, create content by asking staff or organization members to post the reasons why underage drinking prevention is important to them. You also can create content about underage drinking prevention news, research, and trending topics. Second, create blog posts to promote your event. Remember to include who, what, when, where, and why. Highlight speakers and amenities such as free parking or childcare. If you don't have a blog and would like to create one, you can use a free service, like WordPress or Tumblr.
Also, look for opportunities to contribute as a guest to prominent local community blogs that are related to healthy youth development. Examples of these could be from PTA groups, Boy Scouts or Girl Scouts, or athletic boosters. The Blog Search Engine is a free tool to find blogs. Once you have identified the blogs, ask if you can write a guest post about underage drinking consequences. Highlight your event as a way the community can engage in prevention and help protect and promote its health and future.
- Know your audience, and make sure your message matches their interests. For example, if your audience is mainly PTA members or college students and administrators, link underage drinking to school safety or academic performance.
- Write a captivating introduction to grab the audience's attention and keep it. After opening up with your attention-getter, specifically state what readers will gain from the blog post to encourage them to continue reading.
- If you have a lot of content, find a way to organize it. You could use subsections, lists, and so on.
- Provide a clear call to action at the end of your blog post. For example, you could send your readers to an additional resource related to the blog post, ask them to comment on your blog post, or share something with their online community.
- Consider search engine optimization by adding a set of keywords related to your blog post. This strategy will increase the probability that your blog post will show up in search engines. You can search for keywords using Google Trends.
- Always include a relevant visual in your blog post. Internet users continue to become more and more drawn to visual content, as shown through their engagement activity on various social media platforms, such as Facebook and Instagram. Try to use your own photos or videos, low-cost stock photos, or photos from Flickr’s Creative Commons.
- Use the #CommunitiesTalk hashtag throughout your blog post. This will encourage your readers to search for and use the hashtag in their own content.
- Headline Analyzer— Gives a quick, free assessment of a headline's structure, grammar, and readability.
- Hemingway—Highlights long or hard to read sentences.
- Grammarly—Catches common grammatical mistakes often overlooked by Microsoft Word.
- Canva— e Creates images and graphics for your blog posts.
- Blog Title Generator—Stumped for content? Enter keywords for blog post content and title suggestions.
- Crello— Create images and graphics for your blog posts.
- Airtable— Organize workflow and editorial calendars for blog content.