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Duchesne County Fair Derby – Parents Empowered Half-Time Sponsor
Northeastern Counseling Center
Please briefly describe your Communities Talk activity.
The Northeastern Counseling Center partnered with IMPACT Lift, an annual sponsor of the most-attended fair/derby in Roosevelt, Utah. The fair is a weeklong event, and inevitably, alcohol sales increase during this time. So, to raise awareness about underage drinking and binge drinking, we displayed a paid banner on the side of IMPACT Lift’s derby truck with the message “Parents! The #1 Reason Kids Don’t Drink.” We also provided a 60-second paid radio ad sharing that same message to the more than 1,200 attendees.
How does alcohol and other drug misuse affect your community?
Our Social Health, Addiction & Relationship Processes (SHARP) study showed that our community’s underage alcohol use went up a little for the first time in years, so we wanted to continue the conversation around underage drinking to keep that from going up further.
What goal(s) did you hope to accomplish with your Communities Talk activity?
- Reduce prevalence of underage drinking and other substances in community
What challenge(s) did you face in planning your activity this year?
- Although this was our first Communities Talk activity, we didn’t face any other challenges.
What are your next steps?
Which Communities Talk resources (or other SAMHSA resources) were most helpful for your activity?
- StopAlcoholAbuse.gov What’s New email newsletter
- Communities Talk website
- Communities Talk planning guides
Who did you involve in your activity planning, and who did your activity impact?
Our partnership with IMPACT Lift was pivotal in reaching parents and youth in attendance at the derby to provide them with our strong prevention messaging and helpful resources.
Did the COVID-19 pandemic affect the planning or execution of your activities?
No. Our area is rural and many things in our community continued with recommended safety guidelines.
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