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Parent Educational Video
Rush and Henrietta Community Health and Safety Coalition
Please briefly describe your Communities Talk activity.
We designed, developed, and recorded a 5-to-7-minute conversation with a parent host speaking with a nurse, a young adult, an ambulance chief, a school counselor, and a law enforcement office. The video focused on what we described as the 'typical concerns’ a parent may have about raising a teen. The video was shown during school board and community meetings, and on district and town government websites.
How does alcohol and other drug misuse affect your community?
With the prevalence of drug use in our society today, parents and guardians need to take a proactive stance when addressing this issue with their children. It is never too early to start talking with your child about the consequences of using drugs and alcohol. While parental involvement plays a critical role in drug abuse prevention, schools and communities can also support this endeavor. Although prevention is the key to supporting our youth today, early intervention once a problem is discovered is also extremely important.
Our local youth risk behavior survey identified youth consumption as a huge concern. The local law enforcement has expressed their concern about teen driving. Therefore, our community coalition is launching a local education campaign in partnership with leadership from our local schools.
What goal(s) did you hope to accomplish with your Communities Talk activity?
- Create an ongoing conversation about underage drinking and substance use prevention in the community
- Foster collaboration between community stakeholders for continued underage drinking and substance use prevention activities
- Create new resources/materials (e.g., publications, handouts, factsheets, videos, graphics) to support prevention of underage drinking and misuse of other substances
- Awareness and enforcement of social host laws) to support prevention of underage drinking
What challenge(s) did you face in planning your activity this year?
- Finding time to gather all participants together.
How did you overcome these challenges?
We established regular checkpoint meetings and found alternate ways to connect online rather than in person.
What are your next steps?
- Create new action groups to tackle specific issues raised during our Communities Talk activity
- Expand our coalition with new partnerships in the community
- Create a public education campaign to raise awareness and/or change behaviors around underage drinking (i.e., create PSAs and other promotional materials)
Which Communities Talk resources (or other SAMHSA resources) were most helpful for your activity?
- Prevention-related webinars
- Communities Talk planning guides
- Communities Talk toolkits
- Communities Talk Find an Activity Map
Who did you involve in your activity planning, and who did your activity impact?
We collaborated with parents, our school counselor, and a district substance use and prevention social worker to create this video. We engaged a local videographer, an EMS chief, a police officer, a high school counselor, and young adult graduate as our interviewees.
Did the COVID-19 pandemic affect the planning or execution of your activities?
Yes, the pandemic effected the delivery of video to our community stakeholders. We shifted from in-person to web-based presentation. This worked in our favor because we were able to reach a more targeted audience than we originally planned for.
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