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Paint the Town Purple

Hosted by: Bay Area Alliance for Youth and Families and Kelsey Nalepa Foundation

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Please briefly describe your Communities Talk activity.

Remembering Kelsey is a joint project between the Bay Area Alliance for Youth & Families and the Kelsey Nalepa Foundation. The Kelsey Nalepa Foundation aims to bring the community together in support of responsible behavior regarding alcohol in the hopes of reducing lives lost from alcohol-related tragedies. The Kelsey Nalepa Foundation was created after a young girl in the community was killed in a car accident crash t involving a drunk driver. The Paint the Town Purple campaign does not focus only on drunk driving; it includes all responsible alcohol behaviors such as not serving alcohol to minors. Through the Paint the Town Purple campaign, yard signs were distributed to families in the community to promote responsible behaviors regarding alcohol.

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How does alcohol and other drug misuse affect your community?

The Kelsey Nalepa Foundation was created after a young girl in the community was killed in a car crash involving a drunk driver. This tragedy had an impact on the youth who were attending Kelsey’s elementary school at the time. Many of the youth who knew Kelsey were involved in the 5K for Kelsey fun run in which the Remembering Kelsey signs were distributed.

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What goal(s) did you hope to accomplish with your Communities Talk activity?

  • Create an ongoing conversation about underage drinking and substance use prevention in the community
  • Awareness and enforcement of social host laws) to support prevention of underage drinking
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What challenge(s) did you face in planning your activity this year?

There were no challenges that COVID-19 created for this event.  

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How did you overcome these challenges?


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What are your next steps?

  • Host follow-up meetings or activities
  • Create a public education campaign to raise awareness and/or change behaviors around underage drinking (i.e., create PSAs and other promotional materials)
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Which Communities Talk resources (or other SAMHSA resources) were most helpful for your activity?

  • StopAlcoholAbuse.gov website
  • Communities Talk website
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Who did you involve in your activity planning, and who did your activity impact?

The Paint the Town Purple signs were distributed at the 5K for Kelsey event to all participants who wanted one. The Kelsey Nalepa Foundation planning included youth who knew Kelsey.

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Did the COVID-19 pandemic affect the planning or execution of your activities?

COVID-19 did not affect the planning or execution of our activities.

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