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Effects of alcohol perception on alcohol use among college students

There is little understanding about how different perceptions of alcohol and environmental cues can interact to influence drinking behavior. Researchers surveyed 500 undergraduate students about their alcohol use, beliefs about themselves, beliefs about fellow students, and their college experience overall. Results showed that students who identified with other students and who identified college with drinking were more likely to drink higher quantities of alcohol and more often. They did not find a relationship with drinks per week or alcohol-related problems in any of the students.

The paper, “Who cares if college and drinking are synonymous? Identification with typical students moderates the relationship between college life alcohol salience and drinking outcomes,” was funded by the National Institute on Alcohol Abuse and Alcoholism. It was published in the journal Addictive Behaviors.

Research & Resources