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Research & Resources




Youth Alcohol and Tobacco Use Associated with Video Game Substance Content

An assessment of substance content in 32 of the top selling video games in the UK was conducted to investigate the association with alcohol and tobacco use among youth. Participants consisted of 1,094 adolescents aged 11-17 years old. Content analysis of the games revealed considerable substance references in the games reviewed. Results showed that subjects who played at least one game were significantly more likely to have ever smoked or consumed alcohol.

The study “Alcohol and Tobacco Content in UK Video Games and Their Association with Alcohol and Tobacco Use Among Young People,” is published in the Cyberpsychology, Behavior, and Social Networking. The Medical Research Council supported this research effort.

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