About Red Ribbon Week
Red Ribbon Week is the oldest and largest drug prevention campaign in the country. Formally designated as Red Ribbon Week in 1988, this event serves as an annual opportunity for communities and individuals to affirm their commitment to healthy and drug-free lives. The theme of Red Ribbon Week for 2012 is “The Best Me Is Drug Free.”
Mobilizing To Prevent Underage Drinking
This year, make underage drinking prevention the focus of your community’s Red Ribbon Week activities. In planning a Red Ribbon Week event, look for ways to engage your community in prevention as well as in learning more about underage drinking and its consequences. More underage drinking facts are available at http://www.stopalcoholabuse.gov. Information on proven, community-based environmental strategies is available at Getting to Outcomes.
Resources that support a family-, school-, or community-based event are below.