Alabama—your state—produced a 5-minute video aimed at parents and
grandparents titled “We Love Them to Death.” What about the production experience
was particularly memorable for you?
The most memorable experience would be the collaborative efforts of certified Alabama
substance abuse prevention provider agencies, school systems, and city/county personnel
working together to bring forth positive community impact through the underage drinking
Has anyone who has seen your video expressed his or her reaction
to it, whether favorable or unfavorable?
We have received favorable feedback from substance abuse prevention providers.
Recently, you provided feedback as part of an evaluation of the
State/Territory Videos Project. How easy or difficult did you find it to provide
the information requested? If you found it difficult, what would have helped you?
The ability to obtain accurate utilization of the video was a bit difficult
due to relying on individual providers and communities submitting video usage data.
Some providers/communities were more readily equipped to obtain and report usage
information than others. The awareness of a data usage timeline that could have
been disseminated to the providers and communities would have served as a guidance
of what data were to be reported and when. In brief, establishing an adequate timeframe
to obtain such information to report would be helpful.
Why do you feel it’s important for the states and territories to
contribute to this ongoing evaluation?
One benefit of obtaining information is to gauge the effectiveness of underage drinking
prevention initiatives. Providing feedback that will assist partners can strategically
enhance prevention efforts and promote positive outcomes.
If you had the opportunity to create another video, what would you
If we had the opportunity to create another video, we would incorporate college
What would you do the same?
We would continue our successful community collaborations.
Is there anything else you would like to add?
Thank you for the opportunity.
Create a reasonable production schedule. Although it is sometimes
possible to squeeze a lot of activity into 1 day, it sometimes is better to stretch
a shoot over 2 days. After 8 to 10 hours of high-intensity shooting, you and the
crew are going to be tired. Rather than stretch an already long day even later and
risk compromising the quality of the final product, work with your producer to create
a manageable production schedule that accounts for travel to and from locations,
equipment setup and breakdown, lunch, and other factors affecting time required.
—State/Territory Videos Project Coordinator
The Substance Abuse and Mental Health Services Administration’s (SAMHSA) Native
American Center for Excellence (NACE) wanted to create a video that would encompass
diverse perspectives from across Indian Country. Because hundreds of tribes are
spread across the United States, each with its own unique culture, the challenge
was how to accomplish this goal while making effective use of limited resources.
The NACE team identified an annual conference, THRIVE (Tribal
Health—Reaching out InVolves
Everyone), in Portland, Oregon, that would bring together youth
from tribes across the country. As Josefine Haynes-Battle of NACE explains, “The
THRIVE Conference allowed us the opportunity to work with many tribes and tribal
youth representatives. A little bit of determination, creative planning, and the
opportunity to tap into existing resources were key to the success of this video.”
Here are some ways states/territories
are getting the message out:
Maryland premiered its video on October 8, 2013, at a theater rented for the state’s
annual substance abuse awareness program. The state’s video planning and review
team also alerted the press about video production, resulting in an article in the
Carroll County Times.
Videos for three states and five territories are currently in preproduction and
are scheduled for completion by March 2014. At that time, 48 states, 8 territories,
the District of Columbia, and NACE will have produced their own underage drinking
prevention videos. As this project nears its end:
- SAMHSA extends a thank-you to everyone who has participated in, contributed to,
or otherwise been involved with the production of his or her local video. The overwhelming
success of this project is due to each of you and the role you played.
- The evaluation phase of this project is well underway to measure the impacts of
the videos as well as the video production process. If you have not been contacted
about the evaluation, please be on the lookout for an e-mail or phone call in the